In March of 2019 I partnered with an advertising agency that was doing just under $175k/year in revenue, and the founder wanted desperately to grow.
You see... year after year for the past ~5 years he had gone through the cycle of going from feeling good about what he was doing, to wanting to just burn it all down and get a job.
The fluctuations in revenue were like a rollercoaster. Some months it felt like things were heading in the right direction, then the bottom falls out and he's struggling to keep the lights on.
I have seen this in many business owners over the past 22+ years - it's a pretty common story.
The overwhelm, frustration and stress can eat away at the best of us.
Anyway, he reached out and connected with me, wanting to give it one more shot, and I agreed to do what I could to help.
We were making good progress then, in January 2020, the pandemic hit.
Seeing businesses all around us fail, companies reigning in their spending and no longer investing in marketing, and this was causing advertising agencies to shut down left and right...
I knew we had to do something different just to survive.